Network Integration Specialists, Inc. Blog

Managing a business means tracking hundreds of different online accounts. Cybersecurity best practices expect unique, complex passwords for every single one. That is a massive ask.

Recently, data from NordPass showed that the average number of passwords a person manages actually dropped, falling from 170 down to 120. On the business side, that number shrank from 87 work-related passwords down to about 67.

How many passwords does anyone—you, your team, your family, your competitors—have to keep track of nowadays? According to research by password-management software NordPass, that number has actually decreased for the first time in years… their figures of 170 on average, 87 of which were business-related in 2024, shrank to 120 on average, 67 of which were work-related, earlier this year.

Granted, these figures were collected between April 4th and the 15th and included only 1509 users, so the statistical significance is questionable. Despite that, we can’t disagree with NordPass’ conclusion: more people are using password alternatives.

We all have too many accounts nowadays. Between our personal lives, work, and practically all the entertainment we consume, there are dozens to keep track of and manage… and then there are the ones that charge us for a service they offer. The stacking costs of these services are bad enough, but if you see them start to double or even triple in a given month, you may be experiencing a common problem that is simple enough to solve.

To do so, we need to clarify the difference between creating an account and logging in.